Consumer Climate — insulating homes
Explaining product upgrades to suppliers and installers
Baumit is a global leader in external wall insulation, facade renders, and healthy living solutions. They partnered with Studio Till to develop a suite of high-fidelity 3D assets to launch their new 'Screw-In' and 'Hammer-In' fixing systems.
2
Two products precisely created in 3D
12+
High resolution product renders for print and web
2
Channels covered — web, and assets for internal team
the brief
Showcasing product upgrades across multiple touchpoints
Baumit is a global leader in external wall insulation, facade renders, and healthy living solutions. They partnered with Studio Till to develop a suite of high-fidelity 3D assets to launch their new 'Screw-In' and 'Hammer-In' fixing systems.
The project required absolute technical accuracy to showcase specific engineering improvements in Baumit’s fixing components. The final assets needed to perform across multiple touchpoints—from high-resolution print catalogues to digital marketing campaigns—while allowing their internal design team the flexibility to compose their own layouts.
"...what we needed, on time and within the agreed timeframe."
john harrup - marketing manager, baumit
visual approach
Physical-to-Digital Precision
We translated physical product samples into precise 3D digital twins. By creating high-spec models from the ground up, we were able to "x-ray" the product features, highlighting internal mechanics and material improvements that are impossible to capture through traditional photography.
We studied physical components shipped to the studio, collaborating closely with Baumit’s engineers to ensure every thread and tolerance was reflected accurately in the 3D model.
production ready
Multiple frames supporting the internal team.
Beyond the animation, we provided high-resolution renders with alpha channels (transparent backgrounds). This empowered Baumit’s internal graphic design team to seamlessly integrate the assets into existing print and web templates.
Chris delivered exactly what we needed, right on schedule. We’re delighted with the result and look forward to working with Studio Till again on future projects.
John Harrup
Marketing Manager, Baumit