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3D Animation is the process of creating moving content in a three-dimensional digital environment. 3D Animation simulates depth and with real world lighting. This makes 3D objects, characters, and environments appear more realistic.
2D animation is the art of creating movement in a two-dimensional space. This style involves drawing characters, objects, and backgrounds on a flat plane, with no depth perception, which gives it a more stylized look. 2D is a great way to utilise excisting brand artwork and other vector assets.
The time required to create an animation depends on several factors, including the animation style, complexity, length and level of detail required. On average, an animation project can requires between one and four weeks to complete.
The primary difference between 3D and 2D animation lies in the dimensions used to create the visuals. 2D animation is typically flat and stylized, while 3D animation offers depth and realism. The choice between them depends on the desired visual style, budget and project goals.
Animations can be a more sustainable option compared to live-action video production, as it avoids many of the environmental impacts associated with traditional film shoots. Animation is a more sustainable option by reducing travel, physical waste, and energy consumption while offering flexibility for remote work and asset reuse. This makes it an environmentally friendly choice, especially for brands looking to minimize their impact.
Animation offers several unique advantages that make it a powerful medium for communication, storytelling, and engagement. Animation is a versatile and engaging medium that can simplify complex information, capture attention and offer creative flexibility—all of which make it a valuable tool for education, marketing, entertainment and more.