What is Futureproof? FUTUREPROOF is a new sustainable future forum designed to bring together business leaders, policymakers, innovators, investors, and communities to accelerate the transition to a cleaner, fairer economy. The forum is built around seven core themes shaping the transition. These include Greener Travel , Greener Energy , Becoming Greener as organisations, Greener Cities , Greener Buildings , Greener Mindsets , and Greener Finance . Together, these themes ref

2D vs 3D in the world of animation.

Find out what animated explainers are and why they are so effective.

What does the term motion graphics mean and why is it so beneficial?

3D Visuals for innovative and sustainable start ups, why is it important?

In today’s fast-paced digital landscape, capturing and keeping the attention of your audience is a major challenge for marketers. Enter animation—a powerful medium that combines creativity, storytelling, and visual appeal to deliver messages in a way that is engaging and memorable. For marketing managers weighing the cost of commissioning an animation studio, it’s worth exploring the return on investment (ROI) this dynamic tool can deliver. Why Animation Works Animation is mo

What inspired you to start an animation studio and what has the journey been like so far? I’ve always been fond of the outdoors and nature, I’ve always had an interest in fixing and improving things, I find new technology fascinating. This was my opportunity to tell the stories of inspiring brands who are making the world a better place. After working with loads of big brands and many different studios I felt something was missing, and as the initial thoughts of starting my o