Questions, answered
Everything founders ask before booking a call
Cost and process
It depends on length, complexity and how much of your technology needs visualising, but most projects with us typically start from £5k. Book a call and we'll give you an exact number after hearing what you need to communicate — not a generic package price.
Most projects run around six weeks, across our four stages: Discovery, Ideation, Production and Delivery. We refine during production, not after, so you're not waiting on a final round of changes at the end.
Whatever helps us understand what you've built: technical documentation, existing brand assets, and access to whoever on your team can answer detailed questions about the product. The more context up front, the fewer rounds of revision later.
Every campaign package is built from the same production as your hero film, so you get 3D stills, short vertical and square clips for social, and full-resolution frames for decks and print — sized and cropped for each platform, not just one video resized badly.
IP and trust
We work from what you tell us matters — the outcome, the process, the feeling of how it works — not the underlying mechanics. Every project starts with a conversation about what to show and what to hold back, so the animation builds understanding without becoming a blueprint.
Yes, it is standard practice for the technical, pre-launch work most of our clients bring us.
It won't replace your deck or your traction, but it removes a real barrier: investors who understand your technology in the first 60 seconds spend the rest of the call asking better questions instead of basic ones. That's the shift our climate tech clients — including Terran Industries and FlexSea — have used it for.
If your product is genuinely hard to explain in words — a novel process, material or mechanism — yes. If you're pre-product and just need a simple pitch narrative, a lighter format might serve you better, and we'll say so rather than upsell you.
Show the transformation, not the chemistry. We focus the animation on what changes and why it matters, using enough real detail to be credible without exposing the specific method — the same approach we took with FlexSea's seaweed-to-bioplastic process.
Format and fit
3D for anything with real depth, mechanism or spatial process — most climate tech falls here. 2D works well for simpler conceptual or brand-driven stories where realism matters less than style. We'll recommend one over the other based on what you're actually trying to show, not habit.
SaaS explainers usually walk through a screen and a workflow. Climate tech explainers usually have to make an invisible physical or chemical process visible and credible — there's no UI to point the camera at, so the animation has to do more of the explaining work.
No travel, no physical shoot waste, and no exposing real facilities or processes on camera. For companies whose IP lives in a physical process, animation lets you show how something works without filming the thing that would give it away.
Most of our climate tech clients are pre-manufacturing or lab-stage. We work from technical drawings, spec sheets, and conversations with your engineers to build an accurate 3D model before we animate anything — so what people see matches what you're actually building.
60–90 seconds is the sweet spot. Long enough to build real understanding, short enough that investors watch the whole thing. If your story needs more room, we'll tell you honestly rather than padding it out.