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2D Animation

What is 2D Animation?

2D animation is the art of creating movement in a flat, two-dimensional space.  2D animation uses illustrated or digital drawings arranged in sequences to create motion. It’s commonly seen in explainer videos, social media ads, and branding animations.

How does the 2D Animation process work?

​Here’s a simple overview of the typical 2D animation workflow:

 

Storyboard - Mapping out scenes visually to align with your message, goals, and brand style.

 

Character and Background Design - Creating illustrations for characters, objects, and settings.

 

Animation - Adding movement to all assets including characters and backgrounds to fluently tell the story.

 

Post Production - Combining all elements, adding visual effects, text, and sounds, and finalising the animated video.​

Why choose 2D Animation?

2D animation can be an effective marketing tool because it’s:

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  • Flexible and Cost-Effective: Generally faster and more budget-friendly than 3D animation, ideal for straightforward, stylized visuals.
     

  • Great for Explaining Concepts: Perfect for explainer videos, 2D animation simplifies complex ideas and keeps viewers engaged.
     

  • On-Brand and Customizable: Colours, characters, and backgrounds can be easily customized to align with your brand’s look and feel.

 

Whether for storytelling, UX/UI demos, or brand-building, 2D animation offers a versatile and engaging way to communicate with your audience.

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