67 Pall Mall

Working in collaboration with Artillery we created an ident for 67 Pall Mall's brand new 4k on demand channel.

"The foundation of the creative hangs on the geometry of the six and the seven. The angles are the mechanic for the entire on air system. Adhering to this formula brings a coherence to the forms and a flow to the information. A strong unity and connection between the existing brand mark design and the channel identity."