Carib Blue

3D Product Rendering & Brand Motion

Overview

Carib Blue is the ultra-premium offering from the iconic Caribbean brewery. In collaboration with Believe Studio, Studio Till was commissioned to create a series of high-end animations and stills to define the visual world of this new flagship beer.

The Challenge

The campaign required a visual language that communicated "ultra-premium" at a glance. Every asset needed to look as crisp in a print catalogue as it did in a 4K broadcast commercial. The goal was to create a sense of tactile luxury, focusing on the material quality of the bottle, the condensation and the depth of the brand’s blue palette.

The Solution

We developed a suite of animations that prioritised lighting and texture to elevate the product's premium status. By using advanced 3D rendering techniques, we captured the subtle interplay between glass, liquid and light, creating a sleek visual experience that reinforces the brand’s position at the top of the market.

Material Precision

We focused on high-fidelity surface shaders to accurately represent the bottle’s finish and the crispness of the labeling, ensuring a premium "hand-feel" was translated visually.

Atmospheric Lighting

Designed a bespoke digital lighting rig to accentuate the bottle's silhouette, creating a moody, high-end aesthetic consistent across both motion and still renders.

Cross-Media Versatility

Delivered a master suite of assets optimised for a wide range of formats, including social-first motion video, high-resolution print and broadcast-ready idents.