The Waste Not Spot

Circularity Consultant Animation

Overview

The Waste Not Spot helps organisations tackle circular economy challenges by connecting businesses, communities, and resources to reduce waste and create positive environmental impact. Studio Till were asked to create a concise 30-second explainer animation that would clearly communicate The Waste Not Spot's purpose, showcase its value, and capture the energy behind the brand.

Discovery

Every project starts with a conversation. We began with a discovery workshop call to understand The Waste Not Spot's goals, audience, and key communication challenges. As a growing organisation operating within the circular economy sector, they needed a simple and engaging way to explain a complex offering.

This initial stage helped define the animation's purpose, establish clear objectives, and ensure the creative direction aligned with the organisation's mission from the outset.

Development

With a strong understanding of the challenge, we moved into concept development. Working closely with the client, we transformed key messages and ideas into a concise script that simplified complex circular economy concepts into an accessible narrative. The script formed the foundation for the animation, ensuring every second delivered value. Alongside script development, we created a detailed storyboard that mapped out the visual journey, establishing pacing, transitions, and key storytelling moments before production began.

Storyboard & Animatic

Before moving into final animation, we developed a comprehensive storyboard and animatic to test the narrative, timing, and flow. This stage allowed us to refine the storytelling, gather feedback, and ensure the visual direction effectively communicated The Waste Not Spot's message before entering full production.

Circularity Delivered

Studio Till delivered a vibrant 30-second explainer animation that captures the spirit of The Waste Not Spot while clearly communicating its purpose and impact. Through thoughtful storytelling, engaging motion design, and a clear visual language, the final animation transforms a complex subject into an accessible and memorable experience for viewers. The result is a versatile communication tool that helps The Waste Not Spot engage new audiences, explain its services, and strengthen its brand presence.

Testimonial

“It's been such a dream working with Chris at Studio Till from start to finish! I had approached Studio Till with a rough idea for a 30 second explainer animation for The Waste Not Spot and Chris took it on board straight away and just "got it." He came up with creative ideas I never would have thought of myself and took time to explain the process and made sure I was comfortable with each stage. Communication was excellent throughout - Chris is extremely organised and responsive, and made the process super simple. Most importantly, the animation exceeded my expectations and it really captures the spirit of TWNS perfectly. I would seriously recommend Studio Till to any organisation looking for high-quality animations and can't wait to come back with the next project!”

Caitlyn Socwell, Founder, The Waste Not Spot