brand indentity - on demand
Motion identity for a new on demand channel
67 Pall Mall is a world-renowned private members' club for wine lovers. In collaboration with the agency Artillery, Studio Till was commissioned to develop the motion identity for the club's new 4K on-demand channel.
3D
Motion idents crafted in realistic 3D
15s
Final ident length, short and engaging
4k
Identity developed for 4k on-demand channel
the brief
Translate angular logo form to fluid motion idents
The brief was to translate a prestigious physical brand into a digital broadcast environment. The motion needed to feel sophisticated and systemic, creating a bridge between the existing brand mark and a new on-air identity that could house a wide range of content.
We developed a motion language rooted in the specific geometry of the brand's "6" and "7" logo forms. By using these angles as a mechanical formula, we created an ident where every movement feels mathematically connected to the brand’s DNA, ensuring a seamless transition from static mark to dynamic broadcast system.
"We developed a motion language rooted in the specific geometry of the brand"
rich tilley - artillery
production
Geometric forms flowing from set angles
The foundation of the creative hangs on the geometry of the six and the seven. The angles are the mechanic for the entire on air system. Adhering to this formula brings a coherence to the forms and a flow to the information. A strong unity and connection between the existing brand mark design and the channel identity.
.png)