Terran Industries
Explainer Animation about Climate Risk
Overview
Terran Industries helps businesses mitigate climate risk before it becomes financial risk. Studio Till were tasked to create a concise explainer animation that communicates Terran Industries' complex process in a clear and engaging way.
The Challenge
Terran Industries climate risk mitigation process is naturally technical, detailed and jargon heavy. The challenge was to give an overview of the process without overwhelming the audience. Through animation, we translated complex concepts into an accessible story that clearly communicates Terran Industries' services, process, and value proposition.
Storyboard & Animatic
The project began with the development of a detailed storyboard, mapping out the narrative and key visual moments of the animation. Once approved, the storyboard was developed into an animatic to establish timing and flow. Alongside the visualisation, the animatic allowed us to gather for feedback from the client on the music track and voice over artist. This stage allowed the client to review and refine the narrative structure before full production commenced, ensuring alignment on both messaging and visual direction.
Delivery
We created a 30-second explainer animation that transforms a complex business process into a clear and engaging visual story. The animation provides audiences with an immediate understanding of Terran Industries' approach to climate risk management, helping communicate their value proposition with clarity and confidence.
Testimonial
"Studio Till turned one of our hardest communication challenges into a 30-second masterpiece.
At Terran Industries, our core challenge is one that most people in our field know well: convincing business leaders that climate risk and financial risk are the same thing. It's a message that takes most organisations considerable time, collateral, and effort to land — and Studio Till delivered it flawlessly in 30 seconds.
Their ability to translate a genuinely complex business model into clean, compelling animation is remarkable. Where other studios might have defaulted to generic visuals or oversimplified the concept, Studio Till took the time to truly understand what we do, and why it matters commercially.
That level of comprehension doesn't happen by accident. It comes from asking the right questions, listening carefully, and bringing real creative intelligence to the brief. The professionalism throughout the process was second to none. Communication was clear, timelines were respected, and every stage of the project felt collaborative rather than transactional. They never needed things explained twice. One moment that stood out: the music. I'll freely admit I'm not musically gifted, choosing the right track for a video is not in my skillset. Studio Till instinctively knew what would work. The piece they selected elevated the entire animation, setting exactly the right tone without any back-and-forth from our side. That kind of creative instinct is hard to find and genuinely valuable.
The final product is high quality in every sense; visually polished, strategically sharp, and immediately usable across our marketing channels. If you need a studio that can take a complex, nuanced proposition and make it land with an executive audience, Studio Till is the team."
Evannah Jayne, CEO, Terran Industries
