product visualisation

Explaining product development to installers

FloPlast is a leading manufacturer of plastic building and plumbing systems. They required a high-fidelity technical animation to launch FloFit+, their advanced, flexible push-fit plumbing solution for hot and cold water applications.

3D

Multiple products precisely created in 3D

10+

High resolution product renders for print and web

2

Channels covered — web, and assets for internal team

the brief

Showcasing product upgrades across multiple touchpoints

With plumbing systems typically hidden behind walls or beneath floors, demonstrating how they work can be difficult through traditional photography and video. FloPlast needed a way to clearly communicate the internal push-fit mechanism of its FloFit+ system, while showcasing the flexibility of the piping in a way that felt tactile, reliable and intuitive for installers. We developed a detailed 3D environment using exploded views to reveal the internal seals, locking mechanisms and connection points in motion. By accurately replicating the movement of the real-world push-fit connection, the animation delivered a level of technical detail that photography couldn't achieve.

The animation placed functional clarity at the heart of the narrative, stripping away distractions to focus on FloFit+'s key USPs: speed, flexibility and ease of installation. Alongside the animation, we created a suite of high-resolution 3D renders, providing FloPlast with a consistent library of imagery for technical manuals and digital marketing. Together, the assets transformed a complex, hidden plumbing system into a clear and engaging visual story — helping trade audiences understand not just what the product looks like, but how and why it works.

"... incredibly straightforward. We’re really happy with the final renders"

john harrup - marketing manager, floplast

visual approach

Physical-to-Digital Precision

We translated physical product samples into precise 3D digital twins. By creating high-spec models from the ground up, we were able to "x-ray" the product features, highlighting internal mechanics and material improvements that are impossible to capture through traditional photography.

We studied physical components shipped to the studio, collaborating closely with Floplast’s engineers to ensure every thread and tolerance was reflected accurately in the 3D model.

production ready

Multiple frames supporting the internal team.

Beyond the animation, we provided high-resolution renders with alpha channels (transparent backgrounds). This empowered Floplast’s internal graphic design team to seamlessly integrate the assets into existing print and web templates.