Explainer Animation

Explainer Animation

What are Animated Explainer Videos?

Animated explainer videos are short, visually compelling clips designed to convey complex information in a simple, memorable way. These videos use animation, motion graphics, and storytelling techniques to break down a product, service or idea into easily digestible content.

Why do marketers love Animated Explainer Videos?

Animated explainer videos have become a staple in many marketing strategies, and for good reason, here are some key reasons why.

Boosts Engagement

Animated content is naturally eye-catching. It combines colourful visuals, movement, and narration, making it far more engaging than static images or text. This is crucial in an era where the average attention span is less than 8 seconds.

Simplifies Complex Ideas

Have a product with intricate features or a service that’s hard to explain? Animated explainer videos can simplify even the most complicated concepts, turning jargon into clear, visual storytelling that resonates with viewers.

Improves Conversion Rates

Studies show that including a video on a landing page can increase conversion rates by up to 80%. Explainer videos not only grab attention but also educate potential customers, guiding them closer to making a purchase decision.

Multi-Channel Marketing

Whether you’re running a social media campaign, building email funnels or optimizing a website, animated explainer videos fit seamlessly into any platform. They’re versatile and can be tailored for different audiences and formats.

Enhances Brand Personality

Animation gives brands the freedom to be creative and playful. Custom characters, unique design styles, and personalized storytelling help convey your brand’s personality, making it more relatable and memorable.