climate risk - b2b explainer
Turning climate risk into financial clarity in 30 seconds.
Terran Industries helps businesses quantify and mitigate climate risk before it becomes financial risk. Their core message was taking too long, too many slides, and too much context to land. We distilled it into 30 seconds.
30s
Final film length, the entire value proposition, distilled
7
Climate risk pillars visualised across the lex Framework sequence
15
Storyboard frames developed and approved before full production
3
Version supplied, updated logo and closed captions
the brief
A message that matters and needs to land fast.
Terran Industries helps businesses understand that climate risk and financial risk are the same thing. It's a message that every business leader in their audience needs to hear — but one that typically requires considerable time, context, and collateral to land.
They needed an animation that could communicate their complex process clearly and engagingly, in a format that worked across their website, their social channels, and inside executive presentations. The challenge wasn't making it look good. The challenge was making it land — with a technically rigorous audience — in 30 seconds.
"A message that takes most organisations considerable time, collateral, and effort to land — Studio Till delivered it flawlessly in 30 seconds."
Evannah Jayne — CEO, Terran Industries
our approach
Understanding the complexity
01
Understand
Terran's climate risk process is technical, detailed, and jargon-heavy. Before any visual thinking, we needed to understand it well enough to explain it — so the animation would be accurate, not just adjacent to the truth.
02
Storyboard
A full storyboard and animatic established timing, flow, voice-over alignment, and music direction before production began. Every beat was agreed before a single final frame was rendered — no expensive surprises late in the process.
03
Distill
The Lex framework — Terran's seven-pillar approach to climate risk quantification — needed to be present but not overwhelming. We built a visual language that introduced each pillar in sequence, clear enough for an executive audience, rigorous enough for their technical team.
pre production
Building every beat before the first render.
A detailed storyboard mapped out narrative and key visual moments before the animatic. Once approved, the animatic let Terran's team sign off on pacing, music direction, and voice-over timing together — in one review stage, not spread across multiple rounds of production feedback.
This is how we protect the timeline. Changes at storyboard stage cost minutes. Changes after render cost days.
00:03
VO: At Terran Industries
Action: Arrow heads animate inwards towards the central Terran Logo.
00:17
VO: Using our Lex framework
Action: Camera pans down, we beign to introduce the pillars.
00:19
VO: unlock strategic advantages
Action: Visualisation of graphs and charts, cursor moves across.
00:21
VO: turning risk
Action: Dice rolls and into an opening in the floor
00:23
VO: into results
Action: Graph animates with a positive trend upwards.
00:28
VO: Start your journey today!
Action:Call to action appears on screen.
Studio Till took the time to truly understand what we do and why it matters commercially.
Evannah Jayne — CEO, Terran Industries
the delivery
One 30-second film. Immediately usable across every channel.
The final animation transforms Terran's complex business process into a clear, engaging visual story — one that gives audiences an immediate understanding of their approach to climate risk management and communicates their value proposition with confidence.
The film was delivered ready-to-use across web, social, and presentation formats — no additional editing required on Terran's side. High-quality stills pulled from key frames extended its life further into pitch deck and social content.
"The final product is high quality in every sense — visually polished, strategically sharp, and immediately usable across our marketing channels."
Evannah Jayne — CEO, Terran Industries
“Studio Till turned one of our hardest communication challenges into a 30-second masterpiece. They took a genuinely complex business proposition and transformed it into a clean, compelling animation that immediately lands with an executive audience.
They understood our business, asked the right questions, and brought real creative intelligence to the project. The process was seamless, and the final piece is visually polished, strategically sharp, and highly effective.
If you need a studio that can make complex ideas simple and compelling, Studio Till is the team.”
Evannah Jayne
CEO, Terran Industries